Did you know that it only takes a few seconds to attract your website visitors? So, if you can’t catch their attention within those few seconds, you might lose them forever. And one of the reasons why most prospects leave your website is bad website design.
In today’s post, let’s learn the 5 key elements that define a good website design:
Limited Colour Palette
Less is more when it comes to choosing the right colour scheme for your website. Furthermore, it is essential that your colour should harmonize with each other to give your website a professional look. The right colour palette will highlight the most important features and encourage your website visitors to take the next step.
Enough White Space
White space separates the section or information of your website so it is readable to your audience. If you want a more sleek and minimalist design, white space creates enough room for everything on your website. This, in turn, gives your website an organized and polished look.
User-friendly Website
One of the factors you need to consider when deciding for your website design is how it will affect user experience. Evaluate your website from your customer’s point of view and ask yourself these questions: Is my website easy to navigate? Is the information I provide enough to my target audience? Does my website offer relevant information? The answers to these questions will help you make the necessary changes.
On-page SEO Techniques
No matter how relevant and engaging your content is, if Google does not rank it on the first SERPs then your target audience would not know your website exists. This is one of the problems of newly created business websites especially if entrepreneurs do not hire SEO specialists to implement the different SEO best practices. What’s worse, Google’s algorithms change from time to time which makes it more difficult for non-internet savvy entrepreneurs.
Website Speed
The fastest websites today loads in a matter of 2 seconds or less otherwise visitors leave and they never come back. Needless to say, fast loading websites satisfy most customers which result in higher conversions.
Indeed, these crucial elements should be taken seriously if you want your business to stay on top. However, for someone who is not an expert, building a website could be an arduous job.
Let the professional web designers of Vestra Inet handle the custom design of your website. Call us at 905.761.8078.
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